SPEAKER: Joe Whitworth Freshwater Trust DATE: Wednesday, August 31, 2016 TIME: 4:00 P.M. PLACE: 126 Barrows Hall   TITLE: Quantified: Redefining Conservation for the Next Economy ABSTRACT: Google, Apple, Amazon, Uber: companies like these have come to embody innovation, efficiency, and success. How often is the environmental movement characterized in the same terms? Sadly, conservation is frequently seen as a losing battle, waged by well-meaning, but ultimately ineffective idealists. Joe Whitworth argues it doesn’t have to be this way. He draws lessons from the world’s most tech-savvy, high-impact organizations to show how we can make real gains for the environment. The principles of his approach, dubbed quantified conservation, will be familiar to any thriving entrepreneur: situational awareness, bold outcomes, innovation and technology, data and analytics, and gain-focused investment. This no-nonsense strategy builds on the inspirational environmental work begun in the 1970s, while recognizing that the next economy will demand new solutions. As President of The Freshwater Trust, Whitworth has put quantified conservation into practice, pioneering the model of a “do-tank” that is dramatically changing how rivers can get restored across the United States. BIOGRAPHY: Joe has been responsible for strategic direction of The Freshwater Trust for more than a decade, growing the organization’s budget tenfold during that time. He is focused on the next generation of conservation tools at the intersection of technology and finance to get results on the ground. In addition to formal advisory roles in B Corp, foundation and government settings, he is a patented inventor, author of the book “Quantified: Redefining Conservation for the Next Economy” published by Island Press, and has served as founding board chair of the Council for Responsible Sport. Joe has also served as a guest lecturer at the Stanford Graduate School of Business and the Kellogg School of Management at Northwestern University. He holds a B.A. from Dartmouth College and a J.D. from Lewis & Clark College with an emphasis in natural resources and water law.